If you want to take your business to the next level, creating YouTube content is a no-brainer. 

It’s not just some place to watch cat videos or scroll through trendy challenges. YouTube has become a search engine—yes, the second biggest in the world—where people go when they actually need answers. So, if you have a business and you’re not on YouTube, you’re basically handing your customers over to your competition on a silver platter.

What’s even better? YouTube videos have staying power. Unlike Instagram or TikTok, where content gets buried in a blink, YouTube videos can rack up views for months, even years after you post them. That makes YouTube a killer long-term strategy. So, if you're just getting started or want to step things up, here are some tips that’ll actually help your business grow.

1. Focus on Evergreen Content

If you're churning out content that's here today and gone tomorrow, you’re wasting your time. Focus on creating videos that stand the test of time—what we call 'Evergreen Youtube Content.'

Take a personal trainer, for example. Instead of jumping on every new fitness trend, why not create a video that answers a timeless question like, 'How to Stay Fit During Busy Times'? This type of content keeps working for you—attracting new views and potential clients long after the video is live.

2. Get Found with the Right Search Terms

If you want people to actually find your videos (and not and not just hope for a miracle from the algorithm), you’ve got to match your titles and descriptions with what people are searching for. 

“Fitness Tips” is too vague and won’t do you much good. Try something like “How to Build a Home Workout Routine” instead. You’ll be way more likely to show up in search results—and the right people will click on your video.

3. Answer FAQs with Your Videos

A great way to kick off your Youtube content is by answering frequently asked questions (FAQs). These are business gold because they tell you exactly what your audience wants to know. Sites like answerthepublic.com will literally hand you this info.

If you're a digital marketer, don’t beat around the bush—make a video like “How to Improve Your Website’s SEO” or “How to Get More Leads Online.” Position yourself as the expert you are and start attracting people who are actually looking to hire you.

4. Turn Viewers into Clients

Once your videos are set, time to make sure those viewers don’t just watch and bounce. You need to guide your viewers toward becoming your clients. You need a call to action (CTA). 

Put it in your description and point viewers to the next step: booking a consultation, downloading a guide, whatever it is that moves them closer to becoming a client. Make sure the next step is clear and easy to follow. And above all make sure that link is at the top of your description. Don’t bury it.

Here’s a sample description with a CTA for a personal trainer posting a video:

“[Link to free consultation] 

Want to get in the best shape of your life? If you're ready to take your fitness journey to the next level, click the link at the top of this description to book a free consultation with me. Let’s talk about how I can help you reach your goals and create a workout plan that works for you. Don’t wait—your fitness journey starts now!”

5. Use YouTube's Auto-Suggestions

YouTube’s search bar is like a mini research assistant, and it’s sitting right there, ready to help you. Start typing a few words and see what suggestions pop up. These are the terms people are actively searching for.

Use them in your video titles and descriptions to increase the chances of your Youtube content getting recommended to new viewers. It's like a cheat code for getting your videos discovered.

Don’t get overwhelmed by the pressure to pump out a ton of videos right away. Focus on answering a few key questions first, and as your channel grows, you can dive into more in-depth topics. The secret to success is consistency and providing real value. And remember, marketing agencies like Likhive (the content creation arm of Flowpio) now offer support for YouTube content, underscoring just how crucial YouTube has become for growing businesses.

YouTube can be a game-changer for your business if you use it strategically. Focus on evergreen content, optimize your videos for search, answer those FAQs, and make it easy for viewers to become clients. Stick to these strategies, and your videos will keep working for you long after you hit ‘publish.’ It’s time to stop sleeping on YouTube.